Fundraising

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Fundraising for Charities in Scotland

Welcome to our guide on fundraising for charities in Scotland! Whether you’re a small local organisation or a larger charity, there are many ways to raise funds and engage your community. Below, we’ll explore different types of fundraising and provide practical examples to inspire your efforts.

Types of Fundraising

  • Community Events
    Organising events can be a fantastic way to bring people together and raise funds.
    Example: Charity Fun Run

    • Host a fun run in your local park. Participants can pay an entry fee, and you can encourage them to seek sponsorships from friends and family. Offer prizes for top fundraisers to motivate participation.

  • Online Crowdfunding
    Leverage online platforms to reach a wider audience.
    Example: GoFundMe Campaign

    • Create a campaign detailing your charity’s mission and needs. Share your story, use compelling visuals, and encourage donations through social media. Highlight how funds will make a difference in the community.

  • Charity Auctions
    Auctions can generate excitement while raising significant funds.
    Example: Silent Auction

    • Partner with local businesses to donate items or services. Set up a silent auction during an event, allowing attendees to bid on items throughout the night. This encourages friendly competition and increases donations.

  • Sponsorship Opportunities
    Engage local businesses for mutual benefit.
    Example: Corporate Sponsorship

    • Approach local businesses to sponsor an event or initiative. In exchange, offer them advertising opportunities at your event or on promotional materials. This can enhance their visibility while supporting your cause.

  • Merchandise Sales
    Selling branded merchandise can be a fun way to raise funds and promote your charity.
    Example: Charity Merchandise

    • Design t-shirts, mugs, or tote bags featuring your charity’s logo or mission. Sell these items at events, on your website, or in local shops. Profits can directly support your programmes.

  • Regular Giving Programmes
    Encourage donors to set up monthly contributions.
    Example: Direct Debit Donations

    • Promote a monthly giving programme where supporters can sign up to donate a fixed amount each month. Share stories about how consistent contributions make a significant impact over time.

  • Workplace Giving
    Involve local companies in your fundraising efforts.
    Example: Payroll Giving

    • Collaborate with local businesses to establish payroll giving programmes, allowing employees to donate a portion of their salary directly to your charity. This can be an easy way for employees to contribute to a cause they care about.

  • Challenges and Adventures
    Encourage supporters to take on personal challenges.
    Example: Sponsored Challenges

    • Organise or promote challenge events like trekking the West Highland Way or climbing Ben Nevis. Participants can raise sponsorships for their efforts, encouraging them to push their limits for a good cause.
    • Larger challenges, like desert walks across the Sahara or cycling challenges to Paris, appeal to adventurous supporters. There are companies that can help organise these events.

  • Grant Applications
    Explore funding from larger organisations.
    Example: Applying for Grants

    • Research and apply for grants from foundations or government bodies. Prepare detailed proposals that clearly outline how the funds will benefit the community.
    • Find out more here

  • Social Media Campaigns
    Utilise social media to engage supporters.
    Example: Hashtag Campaign

    • Create a social media challenge using a unique hashtag. Encourage supporters to post photos or stories related to your cause and donate. This can go viral and attract new donors.

Summary

Fundraising can take many forms, from community events to online campaigns. The key is to engage your supporters creatively and authentically. Remember to share the impact of their contributions and express gratitude for their support. With the right strategy and community involvement, your charity can achieve its fundraising goals and make a real difference!

Regulation

Fundraising is a key contact between charities and the public. Get it right, and your charity secures funding and public goodwill. Get it wrong, and you risk undermining public confidence in your charity and the wider sector.

It’s up to your charity’s trustees to ensure that they – and any fundraisers working on their behalf – observe the legal requirements and, importantly, uphold the kind of fundraising practices that will encourage continued public support, rather than harming your charity’s reputation.

More information can be found here.

More Information

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